Our Team
At Fun’s Choice Alliance (FCA), we believe every coffee bean carries a story worth telling. We’ve built a system to reveal and elevate those stories.
Founded by a CQI instructor with nearly 30 years of cupping experience, FCA blends the precision of Q-graders with the analytical power of AI to deliver insights that are both trustworthy and transformative.
Our Journey
Since launching our first cupping lab in March 2024, we’ve traveled over 11,900 kilometers to collect and evaluate samples across Taiwan, Yunnan, Beijing, and Athens.
Our Flavor Expert Panel brings together more than 260 years of combined Q-grading experience. Whether it’s an Anaerobic Natural Yirgacheffe from Ethiopia or a washed Bourbon from Colombia, each coffee is evaluated under rigorous standards:
- SCA protocols
- Third-party verification
- Our proprietary Coffee Value Assessment System
What Drives Us
Coffee is a living ecosystem—spanning smallholders, exporters, traders, roasters, and baristas. Our mission is to empower every link in that chain by:
Demystifying Flavor
We translate the nuanced sensory language of coffee into structured, reliable data usable by every stakeholder.
Accelerating Discovery
Our dual-model AI system merges human cupping profiles with machine learning to fingerprint flavor characteristics in seconds.
Guaranteeing Integrity
We apply gold-standard protocols—dual-check sampling, blind verification, and AI authentication—to ensure fairness and quality from origin to cup.
How We Work
Every sample sent to FCA is:
- Hand-roasted
- Calibrated
- Cupped and analyzed by seasoned experts
- Processed through our AI system for deep pattern recognition
This hybrid model delivers the best of both worlds: the nuance of human judgment, and the consistency of machine precision.
Behind the scenes, we collaborate with ProfilePrint’s fingerprinting technology to pioneer a next-generation coffee evaluation platform.
Our Impact
For Producers
Connect directly with buyers who understand—and are willing to pay for—your craftsmanship.
For Traders
Identify top-tier lots in minutes, optimizing decisions and minimizing time spent on low-potential samples.
For Roasters
Monitor quality shifts batch by batch, ensuring flavor consistency and fidelity to your roasting profile.
Looking Ahead
As our lab network expands and our models evolve, sustainability remains our guiding principle. We are:
- Launching training programs for emerging Q-graders
- Supporting eco-friendly processing methods
- Championing transparency across the entire value chain
Join the Flavor Revolution
Whether you’re growing, trading, roasting, or simply savoring exceptional coffee—FCA welcomes you to a new era of clarity and confidence. Let’s raise standards, reinforce trust, and celebrate the people behind every bean—together.
Become a Partner